Who we are

Branding, with the brains turned on. That's what we built.

Branding, with the brains turned on. That's what we built.

Branding, with the brains turned on. That's what we built.

We kept seeing the same problem Good businesses with weak brands.
Founders who'd built something real but couldn't make it look that way. Companies spending on marketing before they
had something worth marketing. Businesses that changed their logo every few years and wondered why nothing stuck.

Branding wasn't being treated as a business tool. It was being treated as decoration.

Desync was built to change that.

We kept seeing the same problem Good businesses with weak brands.
Founders who'd built something real but couldn't make it look that way. Companies spending on marketing before they had something worth marketing. Businesses that changed their logo every few years and wondered why nothing stuck.

Branding wasn't being treated as a business tool. It was being treated as decoration.

Desync was built to change that.

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The studio

01

Desync Studio is a strategy-led brand identity practice. We work with founders, operators, and leadership teams who understand that brand clarity is a competitive advantage, not a nice-to-have.

We don't run campaigns. We don't manage social media. We don't offer services we can't stand behind. We build brand systems: the identity, the visual language, the governance structure, and the digital surfaces that make every touchpoint of your business look like it belongs to the same story.

50+ clients. Five years. One standard.

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NANDAN SHETTY
NANDAN SHETTY

Co-Founder, Strategy

Co-Founder Bios

02

Nandan approaches every brand the way an engineer approaches a problem. Systematically, without guesswork. He leads strategy at Desync and his fingerprints are on every brief before design begins. If the work holds, it's because the thinking did first.

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Co-Founder Bios

02

Laiba is the creative force behind everything Desync puts out. Precise, fast, and allergic to mediocrity. She leads creative direction and signs off on every identity before it leaves the studio. The standard exists because she holds it.

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Laiba Kubra
Laiba Kubra

CO-FOUNDER & CREATIVE DIRECTOR

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Tushar Shastry
Tushar Shastry

Co-Founder, Business Development

Co-Founder Bios

02

Tushar builds the relationships that build the studio. He leads business development at Desync with the instincts of someone who understands both the creative world and the commercial one. Where the work goes next is largely where he points it.

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How we work

05

Small by design.

Deep by default.

We are a small studio. This is intentional.

Every project gets senior oversight, no junior handoffs, no being passed along once you've signed. You work with the people who actually make the decisions.

We work with a limited number of clients at any given time. When we're at capacity, we say so.

Our process moves in a straight line: strategy first, identity second, system third. We don't open a design file until we understand what the brand needs to communicate. We don't hand over a logo until there's a system around it.

How we work

05

Small by design.

Deep by default.

We are a small studio. This is intentional.

Every project gets senior oversight, no junior handoffs, no being passed along once you've signed. You work with the people who actually make the decisions.

We work with a limited number of clients at any given time. When we're at capacity, we say so.

Our process moves in a straight line: strategy first, identity second, system third. We don't open a design file until we understand what the brand needs to communicate. We don't hand over a logo until there's a system around it.

How we work

05

Small by design.

Deep by default.

We are a small studio. This is intentional.

Every project gets senior oversight, no junior handoffs, no being passed along once you've signed. You work with the people who actually make the decisions.

We work with a limited number of clients at any given time. When we're at capacity, we say so.

Our process moves in a straight line: strategy first, identity second, system third. We don't open a design file until we understand what the brand needs to communicate. We don't hand over a logo until there's a system around it.

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Bengaluru-based. Built for serious work.

Bengaluru-based. Built for serious work.

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